A customer ordering portal your wholesale buyers will actually use

The key facts

• One link per customer, no passwords: a unique secret URL opens their portal — their products, their pricing, their history.
• Live stock at the moment of ordering: customers see real quantities, so they stop ringing to ask and you stop overselling.
• Orders enter the flow already checked: from portal to pick and pack to an approved invoice that pushes to Xero or MYOB (US integrations rolling out) — nothing retyped.
• Included in the core plans: no add-on module fee — $180/$250/$399 per month AUD, with the trial to run it with your customers.

What the portal replaces

Every wholesale business knows the ritual: the customer emails a list, someone transcribes it, someone else checks whether the quantities even exist, a price is confirmed against the customer's spreadsheet — theirs, not yours — and the whole chain starts again next week. The portal replaces the chain with a door: the customer opens their link, sees what they usually buy at the prices they usually pay, checks live stock, orders, and the order lands in your system as a checked record. No transcription, no "did you get my email?", no price disputes from stale lists.

The quieter benefit is the one owners notice first: customers order at their convenience — after hours, mid-job, from the ute — because the door is always open and nothing requires a phone call during business hours.

How it works in BSimple

We build BSimple, so weigh that — this is the product page for exactly this feature. Setup: each customer is assigned their product list and pricing, and gets a unique secret link — no passwords to reset, no logins to manage. Ordering: they browse what they are allowed to see, quantities checked against live stock including amounts already promised to other customers. Fulfilment: the order lands in the same flow as every other order — delivery slips, picking and packing, approval — and stock deducts once, deliberately, at invoice approval. Accounting: the approved invoice pushes to Xero or MYOB with payment status mirroring back, so the customer's account state is true on both sides. There is no public storefront — this is per-customer ordering for trade, not retail checkout (the distinction matters).

Is it right for your customers?

The portal earns its keep with repeat wholesale buyers — trade accounts reordering familiar lists, hospitality venues on standing orders, shops restocking monthly. It is the wrong shape for one-off retail customers (that is a storefront's job) and for customers who genuinely prefer a phone call (the portal coexists with every other intake path; nothing is forced). The honest test is a week: give the trial to two or three of your most frequent customers and watch whether they use it before you announce anything. The wholesale context and the order flow the portal feeds cover the surrounding picture.